Question: Part 2 - Push Versus Pull You're the Brand Manager for Justin's, a new high - priced organic chocolate snacks company that was acquired by

Part 2-Push Versus Pull
You're the Brand Manager for Justin's, a new high-priced organic chocolate snacks company that was acquired by Hormel
You're tasked with increasing consumer trial in the stores that are currently carrying the product (primarily supermarkets). You've decided to do this by 'doubling-down' on sales promotions, utilizing push and pull tactics to increase trial.
Explain how you'd best accomplish this by using popular consumer and trade sales promotions.
Hint: Your answer must demonstrate that you clearly understand the concepts of push and pull.
Part 2-Push Versus Pull You're the Brand Manager for Justin's, a

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