PART 2: Sample long answer questions (worth 15 points each) 1. How would you evaluate the level of uncertainty in AirBnB's environment in 2016, using Courtney, Kirkland and Viguerel's framework? How would you characterise the company's strategic posture, and strategic moves to date? Describe any limitations you associate with this uncertainty framework. (15 points) 2. Brian Chesky has asked for your help in scenario planning for AirBnB. How would you go about doing this? (15 points) PART 3: Sample long answer questions (worth 20 points each) 1. A business acquaintance has asked you to analyse AirBnB in 2016. Prepare a brief report analysing the company's business model based on what you know from the case study and from the unit of study. (25 points) 2. Your acquaintance is particularly interested in whether or not AirBnB should further develop the option of expanding into boats. Would you recommend AirBnB do this? Defend your answer drawing on your analysis from the previous question and on concepts from the unit of study. (15 points)