Part $2$: Table

Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on$.$ Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary$,$ and tertiary target markets.

Segmentation Basis Segmentation Attributes Primary Target Market $-$ Persona Description Secondary Target Market Tertiary Target Market

Demographic Age

Gender

Education

Income

Family Status

Other Demographic Attributes

Geography Country

Region

Environment $($Rural$/$Urban$)$

Other Geographic Attributes

Psychographic Social environment

Personality

Lifestyle

Lifestyle Changes

Other Psychographic Attributes