Part 2 Which technique would you use given the following scenarios? Secondary research only or primary research in addition to secondary research? If primary research, would you use a qualitative or quantitative approach? Explain your answer. (40 marks) 1. You work as an independent app developer. You have developed several apps, but one has recently gain traction and now have thousands of downloads. This app is free and contain ads. Advertising in mobile applications can take three formats: banners (i.e., simple ads that persists on a part of the screen), interstitials (i.e., full-screen ad that shows for a short moment as the app transitions to a new screen), and rewarded ads (i.e., full-screen ad that results in a user receiving some reward for watching the ad). You can only use one format per app and wish to know which format will generate the most advertising revenues. 2. Instagram hired your market research firm to get a better understanding of how young people use their app in the UAE. 3. The municipality of Abu Dhabi wishes to start a campaign designed to prevent people from smoking in their apartment building (apartments, hallways, and staircases). Doing so is a safety hazard that can cause fires. As such, you have been tasked with getting a better understanding of people's habits when it comes to smoking at home. 4. Rent A Car (car rental company) is considering developing its activity in Abu Dhabi. You are tasked with determining the proportion of the population living in Abu Dhabi who owns at least one car and with mapping the density of vehicle ownership throughout the city. Part 2 Which technique would you use given the following scenarios? Secondary research only or primary research in addition to secondary research? If primary research, would you use a qualitative or quantitative approach? Explain your answer. (40 marks) 1. You work as an independent app developer. You have developed several apps, but one has recently gain traction and now have thousands of downloads. This app is free and contain ads. Advertising in mobile applications can take three formats: banners (i.e., simple ads that persists on a part of the screen), interstitials (i.e., full-screen ad that shows for a short moment as the app transitions to a new screen), and rewarded ads (i.e., full-screen ad that results in a user receiving some reward for watching the ad). You can only use one format per app and wish to know which format will generate the most advertising revenues. 2. Instagram hired your market research firm to get a better understanding of how young people use their app in the UAE. 3. The municipality of Abu Dhabi wishes to start a campaign designed to prevent people from smoking in their apartment building (apartments, hallways, and staircases). Doing so is a safety hazard that can cause fires. As such, you have been tasked with getting a better understanding of people's habits when it comes to smoking at home. 4. Rent A Car (car rental company) is considering developing its activity in Abu Dhabi. You are tasked with determining the proportion of the population living in Abu Dhabi who owns at least one car and with mapping the density of vehicle ownership throughout the city