PART $3-$ Case study $(12$ Points$)$

Yasmina entered the new Store and noticed the considerable amount of people present, which led her to assume that the store was of good quality. She had visited the mall to meet her friends and purchase a phone charger for her father, in line with his instructions for a specific brand. As she made her way towards the checkout, she came across a display for a YOUMA headset. The headset was being sold for $600$ AED with a big red sign indicating that the offer was only available for the day $($Original price $=1299$ AED$).$ Yasmina had been in search of a headset for an extended period and had her heart set on the Jabra Evolve$2-75$ model.

The Evolve$2-75$ is engineered to meet the needs of individuals working in noisy homes, shared workspaces, or open offices. It is compatible with computers and mobile devices through USB$-$A$,$ USB$-$C Adapters, and Bluetooth and can remember up to eight devices with two simultaneous connections. With $24$ hours of talk time, $36$ hours of music, and $30\%$ battery life after $35$ minutes of charging, it takes approximately $1$ hour $40$ minutes to fully recharge, and talk time increases to $18$ hours if the ANC or Busy Light is on$.$

She had conducted extensive research on this model through various platforms, including the official Jabra website and Virgin store, which had a promotion a few weeks earlier, with the price dropping to $800$ AED. Unfortunately, the promotion had ended, and the price had returned to $1429$AED. The vendor had mentioned that another promotion might be available after the Eid holiday.

resulted in a considerable number of customers inquiring about the Youma brand and purchasing the headset. Yasmina decided to buy the YOUMA headset and went home with the product and a photo tucked away in a plastic store bag.

Questions:

Present and explain Yasmina's decision process. $(3$ points$)$

To what extent were Yasmine's behaviour and decision making influenced by internal and external factors.

How does the environment impact Yasmina's purchase decision? $(3$ points$)$

$3.$ Why do you think she made this purchase? $(3$ Points$)$

$4.$ Do you think Yasmina will be satisfied with her purchase? Why or why not? $(3$points$)$ e stIf yes what she will do and if No what will be her reaction.