Part 3: Creative Strategy

Instructions:

• Define the target audience by developing a target market by coffee culture company that includes a detailed description of primary users (demographics, geography, psychographics, behavioural aspects), and a brief description of secondary users.
• List two or threecreativeobjectives.
• Describe your creativestrategy.
• Describe your creative execution. You are encouraged to include a few mock-ups as examples. Refer to page 414 of your textbook for an example of creative objectives, strategy and execution.
• Prepareacreative brief. You may follow the template provided in Module 5 Assignment or use one of your own.