Question: Part 3: Identifying 2 company examples for each approach and explain why you feel these companies are using these approaches. Example 1: market orientation (answer


Part 3: Identifying 2 company examples for each approach and explain why you feel these companies are using these approaches. Example 1: market orientation (answer using 5 to 6 lines) Example 2: market orientation (answer using 5 to 6 lines) Example 3: customer-centric (answer using 5 to 6 lines} Example 4: customer centric (answer using 5 to 6 lines} Example 5: marketing warfare (answer using 5 to 6 lines) Example 6: marketing warfare (answer using 5 to 6 lines) References for the company examples section: Anmver here Part 4: Providing your opinion of which of these approaches (or combination) a foreign competitor should use to take on Bunnings in Australia (Part 4 has a limit of 2 pages maximum) References (if any) for your opinion section: Anmver here Q]: You are applying for the a role as the Australasian Director for Marketing Strategy for an international hardware chain that wants to take on Bunning's in Australia. As part of the recruitment process the CEO wants to test your knowledge regarding market orientation, mm and marketing warfare approaches to competition. [Use the W 1versus Master Case study in MR as background) Explain your understanding of the topic area by: Part 1: Outlining the key concepts: Answer here References for key concepts section: Answer here Part 2: Showing the key models of the concepts References for key models section: Answer here
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