PART A: (Attempt all 5 questions - Value 4 points each) 1. You are the newly hired Marketing Manager at Irving Oil. You have been asked to prepare a report that provides an annual update on the market conditions. What marketing models might be included in your report to management (and why)? 2. Describe Porter's Five-Forces Model. For each force, what would you look for to determine if the force was strong or weak? 3. Identify and briefly describe 2 important activities that an Organizational buyer might perform before initiating the purchasing process? 4. As a new product developer, you recently launched a new Consumer product into the market. Identify 3 key metrics that you might typically forecast when planning your product launch and then track following product launch. Why did you select these 3 metrics? 5. Describe your approach to conducting the Consumer and Market Research for a prepared food company looking to launch a new line of pasta sauces