Part A

Construct a competitive positioning matrix (CPM) with12 factorsandthree (3) major competitors, including your company (Google+ two more companies from the fortune 500 ). Complete the CPM matrix and give written analytical findings on matrix results *Calculations are needed- See sample

Competitive Profile Matrix (CPM) ExxonMobil Shell BP Key/Critical Success Factors Weight Rating Weighted Score Rating Weighted Score | Rating Weighted Score D.1 3 0.30 3 0.30 2 0.20 0.04 2 0.08 3 0.12 4 0.16 IMear kest Sheares 3 0.27 3 0.27 3 0.27 Advertising 3 0.45 3 0.45 3 0.45 Customer lovely 2 0.10 3 0.15 2 0.10 Brand Equity 4 0.16 2 0.08 1 0.04 2 0.20 2 0.20 3 0.30 Gilkobeill BEaspenmessiicon 4 0.60 4 0.60 3 0.45 0.04 4 0.16 3 0.12 4 0.16 Production 'emperc lily 3 0.12 3 0.12 3 0.12 Social Responsibility 3 0.15 2 0.10 1 0.05 3 0.45 3 0.45 3 0.45 3.04 2.96 2.75