Question: Part A Construct a competitive positioning matrix (CPM) with 12 factors and three (3) major competitors, APPLE + two more companies) . Complete the CPM
Part A
Construct a competitive positioning matrix (CPM) with12 factorsandthree (3) major competitors, APPLE + two more companies). Complete the CPM matrix and provide written analytical findings on matrix results i
Part B
Construct a market positioning map (MPM) withAPPLE and its two (2) major competitors.In your written analytical findings, discuss the consumer perception of the companies' products, services, and marketing strategies. Provide written analytical comments on the MPM matrix results and sources
Part C
Construct theExternal Factor Evaluation (EFE) matrix withten (10) opportunities and ten (10) threats.
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