Part A In part A, we will complete the following exam type exercise based on break-even analysis [adopted from Measuring Marketing by John Davis, Wiley 2007). Wallet manufacturer Rawhide Private Ltd. wants to understand how much volume and revenue sales target it should it set for different scenarios. Rawhide sells its wallets to wholesalers who apply a 10% margin and in turn sell it to retailers, whose margin is 50%. The wallets retail for $60. The marketing manager for Rawhide is going to make a presentation to the Board and has asked you, her marketing analyst, to perform some key calculations. The marketing manager provides you with the following information: The manufacturer pays 54 per piece of leather that is used to produce a single wallet Retail price of a wallet is $60 Retail margin is 50% Wholesale margins are 10% Variable cost is $3 per wallet for manufacturing Total fixed costs are $2,100,000. Answer the following questions. a! b) Cl all What is the manufacturer's selling price? Find the breakeven volume. Find the breakeven revenue. The marketing manager is considering cutting the manufacturer's selling price by $9 to see if that can stimulate sales. Under this scenario, nd the following: i. Retail selling price ii. Break-even volume iii. Break-even revenue. In addition to cutting the margin by $9, the marketing manager is also considering hiring a consulting rm to give focus to their marketing efforts. This is expected to cost $250,000. Under this scenario, nd the break-even volume and revenue. In addition to cutting the margin by $9 and hiring the consultant for $250,000 the marketing manager wants to set a profit target of $10,000,000. How many wallets must they sell to wholesalers to achieve this target