Question: Part A. In this article (https://blog.zerobounce.net/2020/01/15/email-engagement-19-marketers-delight-audience/) marketers talk about their experience in e-mail engagement. In your opinion, which of their strategies (at least a couple)

Part A. In this article (https://blog.zerobounce.net/2020/01/15/email-engagement-19-marketers-delight-audience/) marketers talk about their experience in e-mail engagement. In your opinion, which of their strategies (at least a couple) would you suggest for:

  1. A neighborhood store. Why?Explain.

  1. An online delivery company. Why?Explain.

  1. A clothing store. Why?Explain.

Part B. According to the article (https://blog.zerobounce.net/2020/06/03/personalized-email-campaigns-boost-conversions/), email marketing is one of the most effective ways of obtaining and retaining customers. And to make the most out of your email marketing campaigns, you need to create specific and personalized content that is relevant to each recipient.

  1. Which one (or more) of the seven personalization tips do you think are more effective? Why?Explain your answer using an example of a brand or company.
  2. The article states " Personalization is criticalfor the success of any email marketing campaign. Using it can supercharge your campaign by increasing relevancy, boosting engagement, enhancing customer satisfaction, and driving more revenue."Comment on the statement, using examples of personalized and non-personalized emails(please add the screenshots)

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