PART A

In this assignment explain and show the details of all your calculations (typing them). If the details are not shown you will not receive any marks. Handwritten responses will not be accepted.

Wherever you feel an interest calculation is required, assume the rate of interest to be 10%.

Information:

A young college student, John, decides to make computers in a small workshop. A single computer consists of the following components, that cost the amounts given:

Components Cost in $ per computer

Picture tube for monitor:	20
Bare chassis	15
Passive resistors	25
Active ICs	70
Cabinet	40
Speakers /accessories	20

Other Costs and Expenses:

In addition to the above part and component costs: John has one engineer (whom he cannot do without), and whom he pays $ 24,000 a year for his services. This engineer has been employed on a five-year contract, that cannot be breached. John also has rented the workshop with a lease that cannot be broken, paying $6,000 a year as rent. Assume Johns venture has no other annual costs. As initial investment, John has also spent $ 100,000 on manufacturing plant and equipment that should be usable for a period of five years.

Q9: John sells 1500 computers in one month; the present price is $ 900. He raises price of the computer to $ 1000. What will be his monthly sales after the price increase, if a market research study finds the price elasticity to be ()0.7.

Q10: Describe and analyze the following data, calculating elasticities. For a product, when price increases from $10 to $12, the demand increases from 200 to 225 [Calculate elasticity]; On the other hand when price increases from $ 16 to $ 18, the demand decreases from 230 to 225 [Calculate elasticity]. Explain what seems to be happening.