Part A - SWOT Analysis sample Strengths Weaknesses Good teamwork and team dynamics New centre so internal process and procedures still WIP Popular one in the local community Lack of formal staff training or training resources for educators Get regular referrals and parent intakes. Lack of staff backfill when required. Organised process for on-boarding new children Staff required to be across all areas of the centre/roles. Positive feedback received by parents/families. Lack of online presence/marketing of business Positive relationships with families Lack of strong branding Good location in the neighbourhood/accessible. Educators have been temporary/lack of permanent staff. Opportunities Threats Steady and continued growth Neighbouring centres being around for longer period of time/more Get more involved with local community established. Develop an online presence to support business growth Existing parents taking their children and leaving for other centres. Implement more effective training program Competitive rates/offerings of other competitors Explore professional development courses/opportunities Other centres having stronger branding. Keep parents/families engaged and involved with supporting business Economic/political factors and influences. Formalise in-house process and procedures