Part A:

To write your vision statement, you must understand and be able to communicate the product$$s objective. You need to identify:

$$ Key product goals: How will the product benefit the company creating it$?$ The goals may include benefits for a specific department within your company as well as the company as a whole. What specific company strategies does the product support?

$$ Customer: Who will use the product? This may be more than one entity.

$$ Need: Why does the customer need the product? What features are critical to the customer?

$$ Competition: How does the product compare with similar products?

$$ Primary differentiation: What makes this product different from the status quo, or the competition, or both?