Define product vision using a vision board for your product.

To write your vision statement, you must understand and be able to communicate the products objective. You need to identify:

Key product goals: How will the product benefit the company creating it? The goals may include benefits for a specific department within your company as well as the company as a whole. What specific company strategies does the product support?

• Customer: Who will use the product? This may be more than one entity.
• Need: Why does the customer need the product? What features are critical to the customer?
• Competition: How does the product compare with similar products?
• Primary differentiation: What makes this product different from the status quo, or the competition, or both?

Product Vision Board Setup

Vision:
Target Group:	Needs:	Product:	Business Goals: