Part A: True/False (1 Mark Each - 10 marks total for this part) 1. Personal selling occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service (True/False) 2. Inside salespeople are those who perform selling activities at the employer's location (True/False) 3. Outside salespeople travel to meet prospects and customers in their places of business or residence (True/False) 4. The marketing concept is the principle that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired products (True/False) 5. Product strategy is a plan that helps salespeople make correct decisions concerning the selection and positioning of products to meet identified customer needs (True/False) 6. Customer strategy is a plan that results in maximum responsiveness to the customer's needs (True/False) 7. Emotional intelligence refers to the capacity for monitoring our own feelings and those of others, for motivating ourselves, and for managing emotions (True/False)