Question: Part B. (5 points) Questions B1-B4 are baced on the srticle Adidss Failed to Revive Reabok. Now Authentie Rirads Will T.Y, which is included wirh

Part B. (5 points) Questions B1-B4 are baced on the srticle Adidss Failed to Revive Reabok. Now Authentie Rirads Will T.Y, which is included wirh the assignment (see below). P.5 is based on the article Fike. Sales Indiste Jn fune As Cycling Industry Nides Forward, which is in than notes. Itasd the articles and ruspond to the following questions. Theru is alsw an extra tredit qquestion worth 9 points. B1. According to the article Adidss Failed to Revive Reebok. Now Authentic Brands WiII Try; at the time of the kecbok purchase by Adidas, licebok was benctiting from "its cult following, among fitness fanatics." Based on this information, Reebok was being, impacted by this cxternal contingency, a. Eonnoricesuronment b. Political croimonment a. Competitive enviromment d. Sxici-tultural environment e. Technological enviromment B2. In the article Adidas Failed to Revive Reebok. Now Authencic Brimds WiI Try, which af the following is not rnentioned as a swntributor to Reelsok s problemere 8. Downturn in some markets, such as fizzling of the acrobics boom market of the 19805 h. Innovaticans that turnexl out to the short-livead fads c. Lack of fit with Adidas' strategy d. Brand's loss of favor with consumers e. All of the above are mentioned as contritutors to Reelosk's problemr. R.. The following is an extract from the article: "I'nmlcins says Iixchok may he able to gain a real stronghold among independent sportswear retailers who are finding it increasingly difficult to commete against larger retail rivals, particularly as Nike and Adidas build a formidable presence with their network of scores and online outlets." Based on this information, Reebok's future may be irnpacted by this external coritingensy. 8. Esonomic snyironmert. b. Polcal enxirosuant. c. Competitive environment d. Socio-cultural environnent e. Teutnolegrical environment Ri. Assume that Authentic Rrands decides that it wants "to tap Renhole's deep archive af classic: foocwear and apparel styles to appeal to both younger shopper's and their parents looking, for a dase of brand nostalgia.. What internal contirgericy would this reparesent? 8. Organization migsion h. Organizational goals and otyectives c. Organizational culture d. Organization vision e. Organixational structure
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