Question: Part B - Based on the proposal from Part A, develop an international marketing management plan that includes; Background/Executive Summary An overview of the marketing

 Part B - Based on the proposal from Part A, develop

Part B - Based on the proposal from Part A, develop an international marketing management plan that includes; Background/Executive Summary An overview of the marketing objectives Target markets Key economic, social and/or political trends in the target markets Strength and Weaknesses of International marketing structure Key stakeholders and their roles and responsibilities Internal communication strategy Key result/success areas and priorities Management support and resources Financial viability of international marketing activities Risk management strategy to manage contingencies Product, pricing and distribution policies (brief policy statements) Progress monitoring mechanisms, including software Performance analysis and evaluation Further, research and summarise legal and regulatory information on international marketing activities as follows: Australian E-commerce Best Practice Model - Key features Australian Government Policy Framework for Consumer Protection in Electronic Commerce Australian and international standards in packaging, environmental protection and risk management Specific cultural issues and sensitivities in target markets Overview of key legislations: Consumer laws, extra-territoriality provisions of the Trade Practices Act, foreign investment limits, and taxation laws OECD International Guidelines for Consumer Protection in the Context of Electronic Commerce

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