Question: PART B CASE STUDY (30 marks): Q3. MERRICK PTY LTD: The newly appointed Chief Executive Officer (CEO) of Merrick Pty Ltd intends on making the


PART B CASE STUDY (30 marks): Q3. MERRICK PTY LTD: The newly appointed Chief Executive Officer (CEO) of Merrick Pty Ltd intends on making the organisation more competitive. He has made it clear that he considers current operational performance to be below acceptable level. He recently stated, 'Costs are too high and productivity is too low'. Demand for cocoa, the company's main product. is growing particularly in export markets such as countries in the Pacific and the CEO believes that Merrick Pty Ltd should capitalise on this. To do this he believes some changes to working conditions at the company will be required. A reduction of import duty in some proposed export markets would also be required for profitable trading. The trade union that represents the workers of Merrick Pty Ltd is well organised and has promised the workers that it will defend their wage levels and working conditions. (a) Describe the forces for change and causes of resistance in Merrick Pty Ltd. Classify these according to whether they can be considered as deriving from internal or external sources. (15 marks)
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