Part B: Multiple Choice (1 Mark Each - 10 marks total for this part) 1. Sales departments and marketing departments often compete for: a. financial resources and budget share b. management's favor c. product to give away d. the largest number of employees in the company e. the biggest customers 2. The ultimate goal of the "marketing concept" is: a. product diversification b. brand loyalty c. efficiency of production d. rising profit margins e. customer satisfaction 3. The marketing mix consists of product, promotion, place, and a. pride b. perfection c. price d. personnel e. principle