Question: PART B QUESTION 1 a ) Innovation is defined as the creation and capture of new value in new ways. Discuss any three (3) new

PART B QUESTION 1 a ) Innovation is defined as the creation and capture of new value in new ways. Discuss any three (3) new values in new ways that Mcdonald's had successfully achieved. Provide an example for each value. (6 marks) b) An organization with a good innovation culture requires a group of people who have the criteria, traits, skills and DNA of an innovator. Discuss two (2) skills that are necessary as the DNA of an innovator. (4 marks) QUESTION 2 a) State four (4) dimensions of responsible innovation. (4 marks) b) Identify and explain any three (3) core capabilities of high involvement innovation. (6 marks) QUESTION 3 a) Explain the concept of "empathy" (2 marks) b) In planning for groundwork for great ideas, finding opportunities for design begins by noticing problems. Elaborate by filling in two (2) points for each step below if your dream/things you wish would exist is as per stated: DREAM/THINGS I WISH WOULD EXIST I wish I could help solve the problem of traffic congestion in Malaysia Flip the dream into possible design challenge (HMW) ii . Determine the outcomes iii. Identify constraints iv . Define indicators of success (8 marks)
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