Part C: Question 1 Observation research Explain how your client could use human and mechanical observation to better understand consumer behaviour. What insights about consumers' behaviour do you anticipate your client could obtain using these observational research techniques? Remember that consumers do not need to be current users/buyers, they can be potential or past users. The behaviour being observed can occur anywhere i.e. online, in-store, in person (e.g. at the museum or council park). Discuss at least 1 type of human observation and 1 type of mechanical observation. The client's budget is not a constraint for this answer - you can discuss any options you wish. 1 A B I DC Y * III ! Part C: Question 2 Experimental research Your client is interested in conducting experimental research. They know very little about the process and characteristics of this type of research. Briefly explain to your client the six (6) steps involved in experimental research. Within your explanation, provide examples relevant to your client and their research needs - these can be related to the research challenge from the major assignment, or a different but relevant challenge for them that you have identified. 7 A BI * OC !!! ||| 3 2