PART D: Scenario Question. There are three main areas ( 15 marks) Read the scenario below then answer the 3 questions that follow after it: Wendy Longbranch is a hockey player from Truro Nova Scotia, Her team took the gold medal for Women's hockey at the last Olympics. Wendy had such a big following that three years ago she rented the local ice rink in Truro and opened a hockey school during the summer. Players came from all across Canada and Europe. They were billeted with local families for 12 weeks from June to August There are seven other hockey schools across Atlantic Canada for Junior league players. However, Wendy has the only school with adult and international players. Her school attracts about half its players from the Canadian Women's Hockey league (CWHL) and the other half from the Elite Women's Hockey League (EWHL) in Europe. She is constantly turning away junior players. Wendy's Canadian players are recruited by word of mouth through her connections with Team Canada. They are mostly 19 and 20 years old (Junior league age) who can't stand billeting and want free swag for attending. Truro has six hotels in the area but the cost is too high and insurance against damages too expensive. They come to Wendy's school for the opportunity to compete with European players. Wendy's European players are recruited by word of mouth through her connections with the IOC. They are mostly 22, 23, or 24 years old and enjoy staying with local families. However, half don't speak English or French. They like coming to Truro because there are not supervised but some drop out at the last minute because their families expect them to be chaperoned Each player pays $3,000CDN or the equivalent in Euros. She collects $270,000 from 40 players then pays $96,000 to the families who billet them and $45,000 for exclusive use of the loo rink to the Colchester Legion Stadium. She pays herself $40,000 per year as Hoad Coach, hires a friend as Assistant Coach for six months at $20,000, and hires a local as Program Co-ordinator at $30,000 for nine months. This leaves Wendy with $20,000 at the end of the camp if all goes well. Last year she was short 5 players, so Wendy dipped into her personal salary to come up with the rink money which is due 6 months in advance. This year she found a local sponsor for $15,000 to help solve this problem Wondy runs one cash flow projection at mid-season and a balance sheet and income statement at year end. Her Program 544 PM families who billet them and $45,000 for exclusive use of the ice rink to the Colchester Legion Stadium. She pays herself $40,000 per year as Head Coach, hires a friend as Assistant Coach for six months at $20,000, and hires a local as Program Co-ordinator at $30,000 for nine months. This leaves Wendy with $29,000 at the end of the camp if all goes well. Last year she was short 5 players, so Wendy dipped into her personal salary to come up with the rink money which is due 6 months in advance. This year she found a local sponsor for $15,000 to help solve this problem. Wendy runs one cash flow projection at mid-season and a balance sheet and income statement at year end. Her Program Co-ordinator produces a weekly sales report up until the start of camp. The Assistant Coach tracks reports, lateness for practice, and billet issues each week during camp. Wendy then runs an anonymous satisfaction survey with the players and host families four weeks after Truro is hosting the World Junior league in December of 2017. Wendy's growth goal is to expand to a second rink and run a parallel program for Canadian Junior leagues. She also wants to break out of the summer season. A spring-break camp would be a good start but weather in the month of March is very unpredictable. How would you advise Wendy to grow her business? 1. Financial: Explain the financial reports available for this business and why the entrepreneur is using them properly or not (2 points). Then explain if these reports make sense for the type of business and why or why not (2 points) Finally, recommend ideal situation for financial reporting to this business and explain why (1 point). (5 marks in total) 2. Indicators: Based on the scenario provided, recommend three different indicators. Then explain how each one should be used and how that will help the business. Each indicator and explanation is worth 2 marks each. The sixth point becomes a bonus mark if you have not already earned the full five marks. (5 marks) 3. Marketing: Based on the scenario provided, identify two different segments and a minimum of three characteristics for each segment (3 points each). Then recommend a promotional activity for each segment. Justify why you think this promotion will work (2 points each). (5 marks) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac)