PART I: True or False (30 points, 2 points c/u)

Instructions: Read the following sentences carefully. Determines with T (True) or F (False).

	___. Jacinto Bakery has been developing certain types of desserts, related to the political process in Puerto Rico. Jacinto and his staff have manufactured "cupcakes", panetelas, cakes and flans in flavors, all related to the colors and logos of the different political parties. Sales have been successful, so have the reviews. However, as this successful entrepreneur says: they are sold as hot bread! That kind of confectionery wasn't the one you used to sell at the bakery-confectionery. Being these "cupcakes" and political desserts, a new product for them, what would be the growth strategy they should use? Do you think the diversification strategy is right?

	___. The cow product is that cell that provides enough cash to help keep other products on the market, from cells that have not had such good sales.

	___. Marketingactivities, which should be used to achieve organizational goals and objectives are: marketing objectives and communication objectives.

	___. Thestrategic planning allows to obtain successful transactions in the market, whenever you consider the consumer, their needs and their desires.

	___. A problem child: are the products that identify the beginning of the product-market matrix.

	___. A product in the dog cell in the SBU Boston Constanting Group, implies that if it does not get fat as a vaquita (offers cash), we will have to take it off the market. If you generate revenue, you can remain in the market to help other cells within the SBU.

	___. The market development strategy has mixed implications, for El Atelier de la Empress, in the matrix of market and product evaluation. For this purpose, the implications are that a new product will be developed, and we will continue to offer the product in the Canary Islands.

	___. The elements of the Marketing Plan that Mara Azucena is working for the hardware store of her beloved father, "Ferretera La Corneta", has required a longer period of time to complete it. Mary-Azu understands that in addition to working with the mission, objectives, the target market, 4P's, implementation, evaluation and control, a Dofa analysis should also be worked on. True or false?

	___. When the company decides to bring to market a quantity of products, variety of brands, prices and the target market, it is because marketing specialists have identified the strategic commercial units. Each of these units has separate mission and objectives.

	___. Whenever the company wants to expand its market, the strategy has been implemented must be to develop the product. Under these conditions, work will be done to grow the market and more buyers will acquire the good.

	___. When the company D'Gusto decided to bring to the market products manufactured with avocado oil and carambola juice... it was because they had studied the market; their object market confirmed to them that they loved that taste. After six months on the market, the products are now not sold with the same passion or in the same amount that was made at first. What could the company do to increase product sales? Perhaps it would be appropriate to use the product development strategy. Use other flavors, according to the time.

	___. The marketing philosophy states that products will be manufactured for the exclusive purpose of saving the environment and nature, preventing situations such as deforestation, mis management of harmful material, waste of our resources and ineffronous messages sent to consumer consciousness.

	___. An organization's mission is nothing more than the mental image that comes from thinking about how that business will be in a given period of time. How we'd like that business to look.

	___. In order to carry out communication objectives, they have to be carried out over a certain period of time and meet: inform, persuade, remember.

	___. Any product that comes to market, if evaluated through the SBU BCG, would identify that its beginning is always being a flagship product.