PART II$.$ CASE STUDY. $(30$ Marks$)$

Direction: Read, understand, analyze, and discuss the case below. Answer the questions at the end of the given case.

CASE $1$: BRADSHAW INTERNATIONAL

Bradshaw International's Good Cook ${?}^{TM}$ brand, a leader in the kitchenware market with a $43\%$ market share, is sold in over $30,000$ US retail stores. Bradshaw joined Wal$-$Mart's Direct Store Delivery Consolidation $($DSDC$)$ program, which requires direct store replenishment in less$-$than$-$case$-$pack quantities, prompting a need for major changes in Bradshaw's distribution systems. To meet the program's requirements, Bradshaw and enVista collaborated to design and implement a new pick$/$pack module, integrate it with the Warehouse Management System $($WMS$),$ and update the Electronic Data Interchange $($EDI$),$ order management, and billing systems. This involved profiling SKU movements,