Part II: Perceptual Map for Microsoft Develop a perceptual map for the Microsoft by doing the following:

Step 1: Refer to the information on Perceptual Maps in Chapter 7 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases. Follow Steps 1-5 in Chapter 7 and create a Perceptual Map similar to that in Figure 7-11 for your teams company.

Step 2: Utilize your Strategic-Planning Template to develop the Perceptual Map for your company.

Step 3: In 100-150 words, summarize the information and how it influences the firms strategy choices.