PART III. Case Study ( 20 Marks )

Direction: Read the scenario and answer the question in a short paragraph with points.

Steve Jobs has been good at planning the activities of the company. Apple has been successful in the market for its excellent plans for the market changes. After realizing that there was a high demand for electronics, Apple developed the strategy of developing products such as iPhones.

Steve Jobs has developed the internal systems of Apple Company to ensure that all employees become innovative. He developed teams to work on different strategic positions of the company. These teams have team leaders, and employees within the team are expected to perform a certain proportion of the job. Employees are grouped into teams, depending on their professions. This strategy has improved performance because employees can develop products along their lines of performance

15a. Analyze the two management functions being performed by Steve Jobs to achieve the organizational goals. (10 Marks)

15b. Formulate any 5 types of plans for Apple Inc. (10 Marks)

9-10 pts	Answer is appropriate to the question. Content is factually correct, Clear sense of order. Begins with a thesis or topic sentence. Supporting points are presented in a logical progression. Develops each point with may specific details. Answers question completely.
7-8 pts	Answer is appropriate to the question. Content may have one or two factual errors. May lack a thesis sentence, but points are presented in a logical progression. Each point supported with some details and evidence. All important points included.
5-6 pts	Content relates peripherally to the question; contains significant some factual errors. Logic of argument is minimally perceivable. Points presented in a seemingly random fashion, but all support argument. Sparse details or evidence.
3-4 pts	Content is indistinct explanation to the question; contains major factual errors Question only partially answered. Limited vocabulary; errors impair communication.
1-2 pts	Answer is not complete and missing a lot of details, Statements are unsupported by any detail or explanation. Repetitious, incoherent, illogical development. Lacks clear organizational plan. Reader is confused.
0 pt	Content unrelated to question, Wrong, Incomplete sentence/s and makes NO sense.