Part One: Initial posting including cited sources (7 points)

Select a company or product and discuss a challenge that could benefit from marketing research. This can be a company or product you are interested in, or a challenge you've identified in your company or field. The book provides several examples of challenges that might also be challenges for your selected company.

1. Introduce your selected company with a brief background on their business.
2. Discuss in more detail the problem or situation the company is facing.
3. Why do you think the company will benefit from marketing research?
4. What types of research data will you want to collect?
5. What research methods mentioned in chapter 7 might be appropriate to use?