PART ONE: Is the Statement True or False? Why? Indicate whether the statement is true or false, and then in I-2 COMPLETE sentences give your rationale as to WHY you think the statement is true (ie, give an example, evidence or a supportive statement) or false (indicate what is wrong and correct the statement to make it true). The demand for business products such as raw materials is called chain demand because organizations buy products to be used in producing their customers' products. CSR, which stands for Corporate Social Responsibility, is a form of corporate governance that prioritzes shareholder value in business operations. 9. According to the video case, after extensive research, the launch of New Coke in 1985 was one of the most succesful product launches of all time and was welcomed by the consumer. 10. Psychographic segemenation as a basis for dividing markets includes bases based on income, ethnie background, gender, and age. 11. The four categories of the Boston Consulting Group portfolio matrix are planets, cash cats, helpful children (or exclamation points), and elephants. 12. The pyramid of corporate social responsibilities contain the following components: legal responsibilities, ethical responsibilities, cultural responsibilities, philanthropic responsibilities and economic responsibilities with legal responsibilities at the base of the pyramid and economic responsibilities at the top. 13. There two types of data used in market research: secondary data which is information collected for the first tin for the purpose of solving a particular problem under investigation; and primary data which is information previously collected for purposes other than the one at hand. 14. A veblen good is a good that for which demand increases as the price increases