Part One - US Data Corporation Go to the US Data Corporation's website. Explain how the direct mail and email marketing services offered by US Data Corporation could be used in the following direct mail and email campaigns. Pick address lists that describe your target audience for a direct mail campaign and email campaign. Lists are found under "Products and Services." Explain how the US Data Corporation Lists chosen correspond to the target audience description from Discussion on Target Audience. Part Two - Create a Direct Mail Coupon Postcard Using Canva.com In Chapter 19-3, Andrews and Shimp (2016) maintain that mailed coupons achieve a 95% penetration rate, the highest household rate. Further, direct mail achieves a 4.4% redemption rate, the highest rate of all marcom (p. 437).