PART THREE - WEEKS NINE THROUGH FOURTEEN

BOTTOM LINE: FIVE PAGE PAPER

RECOMMENDATIONS

Read chapters 10-17.

The 2nd half of the course digs into the 4P's in more depth.

So, again, consider your client's marketing challenges.

STEP 6: Write a paper that outlines your client's business and issues, as well as new ideas for the client; your paper should have at least three solid recommendations for change. These should be clear and concrete, not vague or unrealistic.

Page 1 - Product (chapters 10 and 11)

Some PRODUCT recommendations:

- Modifying existing products (new feature or line extension) OR new product ideas

- Ideas for partnering with other businesses that have related or complementary products or services (cross promotion)

Page 2 - Price and Place (chapters 12 -14)

Some PRICE / PLACE recommendations:

- Create a new pricing model (e.g. student discount or bundling, BOGO, etc.)

- Idea(s) for new venues for product sales (to reach existing or new customers)

- Idea for an event for customers or prospective customers, with a press release

Pages 3 and 4 - Promotion (chapters 15-17)

Some PROMOTION recommendations:

- Create ideas and artwork for promotional pieces (ads, coupons, or similar) for mailers (e.g. ValPak)

- Create a social media campaign with sample social media posts to attract / retain customers

- Create brochure, newsletter, or other materials to send to existing or new customers

- Design a new logo and / or tagline (consider brand identity)

Note: these recommendations may require additional deliverable (e.g. coupon, brochure) be sent with your paper.

Page 5 - Reflection and owner response

Again, these do not need to be full pages as long as you say what you need to.