Question: Part two: Table 1. Comparison on RFM between the two Grocers Purchase Cycle (days) Avg. Basket Size (units) Aldi Avg. Basket Size ($) 49.2 Lidl

Part two: Table 1. Comparison on RFM between the

Part two: Table 1. Comparison on RFM between the two Grocers Purchase Cycle (days) Avg. Basket Size (units) Aldi Avg. Basket Size ($) 49.2 Lidl 17.3 29.6 $38.30 13.5 $33.52 Q2: Using Recency, Frequency and Value, Explain the consumer loyalty profile for the two hypermarkets

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