Part-A: Case Study

Read the Chapter Case Study A Flood of Water Consumption Choices from Chapter No- 1 Overview of Marketing Page: - 24 and 25 given in your textbook/E-book Marketing (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks)

2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks)

3. How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)

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