passage below require analyis and breakdown

Companies use intermediaries when they lack the financial resources for direct marketing, when direct marketing is not feasible, and when they can earn more by doing so. (Kotler & Keller, 2016, p. 205) Also, Kotler and Keller stat the most important function performed by intermediaries is information, promotion, negotiation, ordering, financing, risk-taking, physical possession, payment, and title. There are several types of intermediaries

Agents and Broker roles are an example as intermediaries they are common in the real estate industry and serve as an intermediary on a permanent basis between buyers and sellers. Companies also use agents and brokers when importing or exporting products across the border. The other kind of intermediaries is merchant wholesalers, sometimes referred to as wholesalers and sale to other businesses. The selection of products carried by these intermediaries could be a selective range or specialized product. Functional wholesalers, distributors are yet a third kind of intermediaries they expedite sales between the manufacturer and retailers or other businesses. (Weedmark, 2019) The last kind of intermediary online traditional and online retailer is when the customer buys from the retailer and not directly from the manufacturer.

Large business usually would be driven by distributors and wholesalers because their success depends for large business, as their success depends on partnering with large distributors who have the financial and distribution capabilities to move large move of goods from manufacturers to the channel of distribution in a large geographic area to be able to serve a large market.

Retailers are important for small businesses, as they have small volumes and limited capacity, so they focus on a smaller geographic area, which can be best, served by reaching through direct retailers in order to save distribution costs. Successful intermediaries segment their markets, improve their market targeting and positioning, and connect with customers through memorable experiences, relevant and timely information, and the right products and services. (Kotler & Keller, 2016, p. 205)

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