Passage below require critical analyses and breakdown.

Complexity refers to the number and complexity of the steps needed for the service to be carried out. One that has several steps is a dynamic service operation. Divergence refers to the degree of latitude, independence, decision, choice, variability or situational adaptation permitted within any process stage. The concepts of complexity and divergence apply to all online sales companies because this concept is applicable to all companies that are in the service industry. A specific example of an online sales company that the concepts of complexity and divergence apply to is Alibaba. From its inception, in 1999, Alibaba experienced great growth on its e-commerce platform. The company links buyers and sellers of goods. With technology continuously advancing, more business functions were moved online including established ones, such as advertising, marketing, logistics, and finance, and emerging ones, such as affiliate marketing, product recommenders, and social media influencers. As Alibaba expanded its ecosystem to accommodate these innovations, they helped create new types of online businesses, completely reinventing Chinas retail sector along the way. Alibaba is one of the worlds 10 highly valued companies today and they have achieved this by efficiency in their process. Alibaba does what Amazon, eBay, PayPal, Google, FedEx, wholesalers, and a good portion of manufacturers do in the United States, with a healthy helping of financial services for garnish. One can view this example of a service blueprint to observe the companys current low complexity/ low divergence processes: consumers initially visit Alibaba website, create login account, browses for items, adds items to cart, continues to shopping cart to make purchases, input payment and shipping info, confirms purchases, awaits items, receives shipment and packages. We can see that value and market power has soared greatly in companies with similar business models to Alibabas because of new capabilities in network coordination and data intelligence that all these companies put to use. The ecosystems they steward are vastly more economically efficient and customer-centric than traditional industries.