Question: Path Word 0 QUESTION 3 In 2016, E & S (a fictious company)-a company specialized in smart fashion-reported profits of more than $300 million on

 Path Word 0 QUESTION 3 In 2016, E & S (a

Path Word 0 QUESTION 3 In 2016, E & S (a fictious company)-a company specialized in smart fashion-reported profits of more than $300 million on sales of $1.3 billion. So far, the company relied on traditional communication tools to promote its products: TV commercials and prints. Early 2017 and throughout the entire year, E &S implemented a new communication strategy based on a mix of targeted Intermet advertisements and sponsoring events. As a result, E & S reported in 2017 profits reaching almost S600 million on sales of $1.75 billion. In 2018, the marketing department decided to rely mostly on Internet advertisements and to limit sponsoring events to the ones with the most potential in terms of public visibility The table below provides a summary of the company's incomes statements from 2016 to 2018 2016 2017 2018 Net sales S1,745,800 S 1,307,900 S1,918,000 Cost of sold goods $ 575.200 5 689.300 S 760,000 Marketing expenses $ 360,100 $415,200 5 201.800 Net profit $ 340,200 S 587,900 $ 530.000 (all numbers are in thousands) Questions pos1 ponts) a Finally, write a conclasion cn how the company's performance evolved when it comes to its marketing. (10 points) For the toolbar, press ALT F10 PC)r ALT FN-F10 (Mac Paragragh TTTT Arial 3 (12p0 T T. XDO9 O f. Ma Wordy 183 Path p Cick Soue ond Sbt to sme and ndeir Clek Sore All Anneers te agre olf oneers Save All Anee MacBook Pro

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