Patterson's Patties is a fast-food hamburger chain with over 1,000 locations worldwide. Recently, the company has been dealing with an E. coli outbreak in its ground beef causing dozens of diners to get sick. As a result, the chain's sales are taking a hit. The company is organizing its response to the situation from its small 20-person home office, where morale has also gone down.

What medium of communication should the CEO of Patterson's use to communicate with customers and home office employees? Select one medium for each of the two stakeholders (customers and employees) and explain why it is the best choice for the particular situation.

Answer rating: 100% (QA)

For Customers In a situation like this the CEO of Pattersons Patties should primarily use a combinat... View the full answer