Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price...

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Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the number of dlients that it serves. It would then more heavily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by $584,750. At the same time, he is proposing to change the sales mix to the following Percent of Contribution Total Sales Margin Ratio Appetizers 25 % 80 % Main entrees 25 % 10 % Desserts 10 % 80 % Beverages 40 % 80 % Compute the total restaurant sales, and the sales of each product line that would be necessary to achieve the desired target net income. (Round intermediate calculations to 3 decimal places eg. 10.251 and final answers to 0 decimal places, eg. 2,510.) Total restaurant sales $ 1895600 Sales from Each Product Appetizers 473900 Main entrees 473900 Desserts 189560 Beverages 758240 %24 %24 %24 %24 X Your answer is incorrect. Suppose that Paul reduces the selling price on entrees and increases fixed costs as proposed in part (b), but customers are not swayed by the marketing efforts and the sales mix remains what it was in part (a). Compute the total restaurant sales and the sales of each product line that would be necessary to achieve the desired target net income. (Round intermediate calculations to 3 decimal places e.g. 10.251 and final answers to O decimal places, eg. 2,510.) Total restaurant sales 935600 Sales from Each Product Appetizers 233900 Main entrees 233900 Desserts 93560 Beverages 374240 eTextbook and Media %24 %24 %24 %24 %24 Paul believes the restaurant could greatly improve its profitability by reducing the complexity and selling price of its entrees to increase the number of dlients that it serves. It would then more heavily market its appetizers and beverages. He is proposing to reduce the contribution margin ratio on the main entrees to 10% by dropping the average selling price. He envisions an expansion of the restaurant that would increase fixed costs by $584,750. At the same time, he is proposing to change the sales mix to the following Percent of Contribution Total Sales Margin Ratio Appetizers 25 % 80 % Main entrees 25 % 10 % Desserts 10 % 80 % Beverages 40 % 80 % Compute the total restaurant sales, and the sales of each product line that would be necessary to achieve the desired target net income. (Round intermediate calculations to 3 decimal places eg. 10.251 and final answers to 0 decimal places, eg. 2,510.) Total restaurant sales $ 1895600 Sales from Each Product Appetizers 473900 Main entrees 473900 Desserts 189560 Beverages 758240 %24 %24 %24 %24 X Your answer is incorrect. Suppose that Paul reduces the selling price on entrees and increases fixed costs as proposed in part (b), but customers are not swayed by the marketing efforts and the sales mix remains what it was in part (a). Compute the total restaurant sales and the sales of each product line that would be necessary to achieve the desired target net income. (Round intermediate calculations to 3 decimal places e.g. 10.251 and final answers to O decimal places, eg. 2,510.) Total restaurant sales 935600 Sales from Each Product Appetizers 233900 Main entrees 233900 Desserts 93560 Beverages 374240 eTextbook and Media %24 %24 %24 %24 %24

Answer rating: 100% (QA)

Situtation 1 where Target Net Income is 112000 and Fixed Cost is 1431750 sales Contrib... View the full answer