Pbc ( Peace by Chocolate)

This assignment will help to develop your marketing vocabulary and your ability to assess marketing strategy. Working independently, you will research the company Peace by Chocolate. Some materials may be provided by your instructor but you are encouraged to find available secondary materials or do primary research. You will develop a two page (minimum) single spaced memo with arrendices addressed to me, with cc to Tareq Hadhad, President. Use the Microsoft Elegant Template for your memo. Your memo should discuss promotion and marketing/communications for Peace by Chocolate (PC) by exploring the following: Discuss the current PbC promotion mix referencing OER 13.5 including all the methods you have observed Develop a proposed marketing campaign and budget for PbC targeted at consumers Develop a proposed marketing campaign and budget for PbC targeted at retailers Discuss the current PbC promotion mix referencing OER 13.5 including all the methods you have observed Develop a proposed marketing campaign and budget for PbC targeted at consumers Develop a proposed marketing campaign and budget for PC targeted at retailers Develop at least one creative asset mock up (sample) for either campaign Write your memo as though you were a marketing adviser to PbC. Provide a current situation assessment but also begin to make broad suggestions for improvements/ changes in the future. Submit the memo in pdf format to the Brightspace assignment folder by the due date posted. It is highly recommended that you review the grading rubric before submitting your work. Assignment #3 (Promotion & Marketing Communications)