PBP$4/$ Preparing a Business Plan

Assignment

Business Plan $(40\%)$

DUE DATE

Session $9$

DESCRIPTION

The Business Plan must be based on a new business you would like to establish. It should be detailed and

comprehensive. You may use the sample plans provided in the Entrepreneurship: Starting and Operating A

Small Business $(5$th Ed$.)$ e$-$book and in the MyEntrepreneurshipLab. You will also be provided access to the

LivePlan online software for creating the business plan. Your new business could be a service, retail, or

manufacturing function, or it could be a combination of two or all three. Remember: keep your business small

and simple.

It is important that each student do their research to obtain experience in

preparing the Business Plan. During the presentation, each individual will present parts of the plan.

Please plan your presentation in advance; decide your presentation format $($PPT$,$ animation, etc.$)$ and create a

script of what you will say before you do the presentation. Then, practice until you feel comfortable with your

presentation. Confidence is the key to successful presentations.

INSTRUCTIONS

$$ The length of the plan is a maximum of $25-40($depending on the size of the business$)$ double$-$spaced

pages with no more than $8-10$ pages of exhibits or appendices.

$$ The plan must include the following sections: Executive Summary, Table of Contents, Mission, Vision

and Culture, Company Summary, Market Analysis Summary, Strategy and Implementation Summary,

Management and Operations Summary, Financial Plan, Funding Request, and Exit Strategy.

Appendices include: Sales Forecast, Personnel Plan, General Assumptions, Pro Forma Profit and Loss,

Pro Forma Cash flow, Pro Forma Balance Sheet, Resumes, Fact Sheet, and a complete list of

references.

$$ It should include a detailed marketing plan that identifies the principal target market$($s$),$ its size,

location, and all demographic and psychographic characteristics. Students should also identify any

growth trends in the market and provide appropriate statistical information to support that conclusion.

Detailed sections are required on the needs filled by the product or service offering, market research

conducted, pricing methods, and the proposed promotional programs and distribution system.

PBP$4/$ Preparing a Business Plan

$$ The plan should also include a detailed financial plan linked to the requirements and objectives of the

marketing plan. This section must cover the business$$ first five years and include monthly statements

$($income$,$ cash flow, and balance sheet$)$ for Year $1,$ quarterly statements for Year $2,$ and annual

statements for years $3-5.$ Optimistic and pessimistic forecasts should be included as well.

$$ Financial methods and the scheduled amounts.

$$ An exit or harvest strategy for the business.

$$ Identification of the key attributes and skills brought to the business by each team member who will be

active in the business and a description of how these will be of benefit to the business.

$$ Delineation of a medium to the long$-$term growth strategy for the business $$ i$.$e$.,$ expansion

and diversification plans.

$$ A brief description of the human resources and ethical and social policies of the business.

The $10-$minute presentation should be designed as if the Student$-$Entrepreneur is presenting to a group of

prospective investors who might be prepared to loan funds to or invest in the business. The StudentEntrepreneur will be evaluated on their creativity, enthusiasm, use of audio$-$visual aids $($PowerPoint is strongly

recommended$),$ and public speaking skills. Each Student$-$Entrepreneur will also answer a number of questions

from other Students$-$Entrepreneurs specifically assigned to the role of prospective investors and the rest of the

class.

SUBMISSION INSTRUCTIONS

Work must be submitted in the correct file type and be properly labelled as per the College naming

convention:

Once your report is complete, save your work on your PC $($Word or other format$)$ with the following file

name: $[$Last Name$]-[$First Name$]-$ Report$\_$Business Plan

To submit your report, select Add submission on the Business Plan Assignment Submission page in Session

$9$ on the LMS