Question: PDF FORMAT PLEASE!!!!!!!! PDF FORMAT PLEASE!!!!!!!! Question 1 (23 pts): A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in
PDF FORMAT PLEASE!!!!!!!!
PDF FORMAT PLEASE!!!!!!!!
Question 1 (23 pts): A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in the days preceding the election. Two types of ads will be used: radio and television. Each radio ad costs $200 and reaches an estimated 3,000 people. Each television ad costs $500 and reaches an estimated 7,000 people. In planning the advertising campaign, the campaign manager would like to reach as many people as possible, but she has stipulated that at least 10 ads of each type must be used. Also, the number of radio ads must be at least as great as the number of television ads. How many ads of each type should be used in order to reach as many people as possible?
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a) (4 pts) Is this a maximization or a minimization problem? What is the objective?
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b) (5 pts) Formulate this problem mathematically. Use R and T to represent the number of radio and
television ads, respectively. Write down or type the objective function and all constraints clearly.
(Dont forget the nonnegativity constraints when applicable.)
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