Question: PLEASE ANSWER IN EXCEL WITH THE FORMULAS SHOWING PLEASE Question 1 (23 pts): A candidate for mayor in a small town has allocated $40,000 for

PLEASE ANSWER IN EXCEL WITH THE FORMULAS SHOWING PLEASE PLEASE ANSWER IN EXCEL WITH THE FORMULAS SHOWING

Question 1 (23 pts): A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in the days preceding the election. Two types of ads will be used: radio and television. Each radio ad costs $200 and reaches an estimated 3,000 people. Each television ad costs $500 and reaches an estimated 7,000 people. In planning the advertising campaign, the campaign manager would like to reach as many people as possible, but she has stipulated that at least 10 ads of each type must be used. Also, the number of radio ads must be at least as great as the number of television ads. How many ads of each type should be used in order to reach as many people as possible? a) (4 pts) Is this a maximization or a minimization problem? What is the objective? b) (5 pts) Formulate this problem mathematically. Use R and T to represent the number of radio and television ads, respectively. Write down or type the objective function and all constraints clearly. (Don't forget the nonnegativity constraints when applicable.) c) (8 pts) Set up this problem in Excel and use Solver to find the optimal value of R and T, i.e., the numbers of radio and TV ads that maximize the number of people reached. d) (2 pts) Use Solver to generate a sensitivity report for this optimization problem. Please label the Excel worksheet containing the sensitivity report by Q1_Sensitivity Report". e) (4 pts) The candidate for ma recently raised an additional $1,000 that can be used to purchase more ads. Based on the sensitivity report, how many more people can be reached? (Hint: use the shadow price of the total budget.)

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