Pearly and Waves are two teeth whitening brands. Though Pearly charges more than Waves, both use the same "magical" ingredient (peroxide) and produce the same result. Most consumers typically opt for Waves. Which of the following is most likely influencing their purchase decision?

• Brand depth
• Perceived value
• Brand loyalty
• Product line
• Brand diversification

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The most likely factor ... View the full answer