Peloton Interactive sells internet connected spin bikes and treadmills. A spin bike costs about $$2,000.$ In addition to a limited $12$ month warranty included with the bike, they offer an additional $48-$month protection plan for $$249.$ Peloton offers a $$39/$month subscription for live cycling classes; you must have the equipment to subscribe.

You are the VP of Marketing for Peloton and would like to know the Customer Lifetime Value for a customer who buys a spin bike, the extended warranty, and subscribes to the live cycling classes.

A$.$ What specific information do you need $($or assumptions you need to make$)$ in order to calculate CLV$?(2$ points$)$

B$.$ List and discuss three marketing decisions you can make based on knowing the CLV for this customer profile. $(3$ points$)$