Question: Peloton's business model is based on two main components, Connected Fitness Products (CFPs): Peloton Bike and Tread and subscriptions/users on their digital app and membership.

Peloton's business model is based on two main components, Connected Fitness Products (CFPs): Peloton Bike and Tread and subscriptions/users on their digital app and membership. Because of Peloton's vertically integrated platform, with it's own CFPs and supplemental software and media content, their value drivers are contingent on both the innovative technologies they offer, as well as their membership subscriptions. What are your thoughts on their value drivers as it relates to growth, efficiency and finance?

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