Question: Penetration pricing is Multiple Choice setting a low initial price on a new product to appeal immediately to the mass market. charging different prices to
Penetration pricing is
Multiple Choice
setting a low initial price on a new product to appeal immediately to the mass market.
charging different prices to different buyers for goods of like grade and quality.
setting prices a few dollars or cents above an even number to indicate quality.
setting a high price so that quality or statusconscious consumers will be attracted to the product and buy it
setting a belowmarket price for the product or product class oriented on a subjective feel for competitors' prices or market price as the benchmark.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
