Question: Skimming pricing refers to Multiple Choice setting the lowest initial price possible when introducing a new or innovative product in order to skim sales from
Skimming pricing refers to
Multiple Choice
setting the lowest initial price possible when introducing a new or innovative product in order to "skim" sales from competitors.
setting the highest initial price that customers who really desire the product are willing to pay.
setting a low initial price on a new product to appeal immediately to the mass market.
the practice of replacing promotional allowances with higher manufacturer list prices.
setting a high price so that quality or statusconscious consumers will be attracted to the product and buy it
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