People

Learner Support Resources

Question $6$

$10$ pts

consists of the tools an organization can use to create a desired response among a set of predefined consumers. $(1\mathrm{.}003)$

Differential benefit

Market position

Marketing mix

Distinctive competency

Valuqproposition

Question $7$

$10pts$

The pricing element of the marketing mix always involves monetary exchanges. $(1\mathrm{.}056)$