Question: Pepper Motors wants to understand the decision - making process for purchasing family automobiles. The marketing researcher has been asked to design a sampling plan

Pepper Motorswants to understand the decision-making process for purchasing family automobiles. The marketing researcher has been asked to design a sampling plan to gather relevant data. Which of the following sampling units is most appropriate for this research objective?Question 21 options: a) Dealership salespeople only. b) All family members involved in the decision-making process. c) A random selection of individuals from the general population. d) Only the husband in the family. e) Only the wife in the family.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!