Question: Pepper Motors wants to understand the decision - making process for purchasing family automobiles. The marketing researcher has been asked to design a sampling plan
Pepper Motorswants to understand the decisionmaking process for purchasing family automobiles. The marketing researcher has been asked to design a sampling plan to gather relevant data. Which of the following sampling units is most appropriate for this research objective?Question options: a Dealership salespeople only. b All family members involved in the decisionmaking process. c A random selection of individuals from the general population. d Only the husband in the family. e Only the wife in the family.
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